With the continuing evolution of communication platforms, news and word of mouth spread faster and even wilder than it used to a decade ago. Today we live in a world where both government and corporate reputations are more fragile and where crises seem to be occurring more frequently. One of the biggest challenges for communication professionals is the early recognition of crises and how to successfully manage it using effective communication techniques.
The conference is designed to present today’s communication professionals with an expert perspective and learning opportunity that they need to stay competitive in a fast moving world. From the preeminent thinkers whose work has defined the field to the rising stars who will redefine the way we think about business, the conference will bring together leading minds to share their insights and best practice on how to protect an organization’s reputation.
22
SPEAKERS
4
PANELS
100+
PARTICIPANTS
4
COUNTRIES
10+
CASE STUDIES
TOPIC
Advisor
UAE Federal Competitiveness & Statistics Authority
Chief Executive Officer
CARMA
Regional PR Director
Ogilvy PR
Partner
Brunswick Group
Communications Director
Boeing
Founder & CEO
El Masna3
Managing Director
ACG Communication & Training Consulting
Digital Media & Communications Consultant
Bulletin Editor & Presenter
Dubai Media Incorporated
Head of Communications
MENA Facebook
Government Communication Advisor
Senior Deputy Editor-in-Chief
Newsweek ME Magazine
Vice President
Emerging Markets, vARMOUR
Managing Director
Arab Region APCO Worldwide
Socialeyez
Chief Executive Officer
Head of Corporate Communication
MENA Barclays
Presenter
The Business Breakfast Dubai Eye
Managing Director
Middle East Grayling
Chief Executive Officer
Mawarid Finance
Digital Marketing Director
IBM
The training workshop provided a practical operational framework for pre-emptive action planning and the simulation game trained the participants’ crisis management skills by playing out an actual crisis where they explored all phases of crisis management. Participants also got to form a crisis committee with their peers and were asked to analyze the crisis, determine a clear strategy and implement the right actions. With the input of the first conference day in mind, participants were prepared to face all crises head on.