With the continuing evolution of communication platforms, news and word of mouth spread faster and even wilder than it used to a decade ago. Today we live in a world where both government and corporate reputations are more fragile and where crises seem to be occurring more frequently. One of the biggest challenges for communication professionals is the early recognition of crises and how to successfully manage it using effective communication techniques.
The conference is designed to present today’s communication professionals with an expert perspective and learning opportunity that they need to stay competitive in a fast moving world. From the preeminent thinkers whose work has defined the field to the rising stars who will redefine the way we think about business, the conference will bring together leading minds to share their insights and best practice on how to protect an organization’s reputation.
The training workshop provided a practical operational framework for pre-emptive action planning and the simulation game trained the participants’ crisis management skills by playing out an actual crisis where they explored all phases of crisis management. Participants also got to form a crisis committee with their peers and were asked to analyze the crisis, determine a clear strategy and implement the right actions. With the input of the first conference day in mind, participants were prepared to face all crises head on.