CRISIS COMMUNICATIONS

RIDING OUT THE STORM

Trends, Challenges and Best Practices

NOVEMBER 6-7, 2017

CAIRO, EGYPT

Date

November 6-7, 2017

Date

Four Seasons Nile Plaza

Date

November 6-7, 2017

ABOUT THE CONFERENCE

With the continuing evolution of communication platforms, news and word of mouth spread faster and even wilder than it used to a decade ago. Today we live in a world where both government and corporate reputations are more fragile and where crises seem to be occurring more frequently. One of the biggest challenges for communication professionals is the early recognition of crises and how to successfully manage it using effective communication techniques.

The conference is designed to present today’s communication professionals with an expert perspective and learning opportunity that they need to stay competitive in a fast moving world. From the preeminent thinkers whose work has defined the field to the rising stars who will redefine the way we think about business, the conference will bring together leading minds to share their insights and best practice on how to protect an organization’s reputation.

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EVENT SPEAKERS

ABEER ETEFA

Spokesperson & Senior Regional Head of Communication & Partnerships

UN World Food Programme

BAHY ABOLEZZ

Chief Operating Officer

Kijamii

GHADA HAMMOUDA

CMO & Head of Marketing Communications

Qalaa Holdings

HALIM ABOUSEIF

PR Director

Rada Research & Public Relations

KHALED HASSAN

Digital Marketing Director

IBM

LOULA ZAKLAMA

President

Rada Research & Public Relations

MAY ABAZA

Chief Executive Officer

Publicist Inc

DR. MONA ZAKI

Chief Executive Officer

Global Strategic Consultants and President, Soft Power Productions

PASSANT FOUAD

Head of External Communications

Juhayna

RANIA AZAB

Chief Executive Officer

4PR

ZEYAD MOURAD

Senior Communications Consultant

FATMA AZMY

Head of Growth 

OLX EGYPT

SAAD ZAGHLOUL

Editor-in-Chief

Al Borsa Newspaper

SHEREEN SHAHEEN

Head of Brand PR & Citizenship

PepsiCo MENA

SAMER COSTANTINI

Senior Communication Consultant & Government Advisor

MOHAMMED ELBATTA

Managing Director

Ferka Communications

MARWA SALAH

Public Relations Director

Huawei Consumer Business Group Egypt

ELHAMY EL ZAYAT

Chairman

Emeco Travel

Nihad Shelbaya

Public & Government Affairs Manager

Exxon Mobil

MOHAMED SHERDY

Managing Director

Editor PR

LEANNE FOY

General Manager

PRCA MENA

Diana AlDabaa

Chief of Channels

Deputy for Research and Development CBC TV Network

Mohamed Sultan

Chief of the CEO Office

Head of Communication, Spokesperson Intl Humanitarian City

SPEAKERS FROM

EVENT PARTNERS

MEDIA

ASSOCIATION

PR & EVENT MGMT

OFFICIAL ENGLISH NEWSPAPER

TECHNOLOGY

OFFICIAL BUSINESS NEWSPAPER

MEDIA PRODUCTION

DIGITAL

RESEARCH

Workshop

The training workshop provided a practical operational framework for pre-emptive action planning and the simulation game trained the participants’ crisis management skills by playing out an actual crisis where they explored all phases of crisis management. Participants also got to form a crisis committee with their peers and were asked to analyze the crisis, determine a clear strategy and implement the right actions. With the input of the first conference day in mind, participants were prepared to face all crises head on.

Event Location

FOUR SEASONS HOTEL CAIRO AT NILE PLAZA‎

CAIRO, EGYPT

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