meet the trainer

Hicham El Amrani, MA, RPT


Hicham El Amrani is the founder and managing Director of ACG Communications Consultancy and Training, a distinguished media and strategic communications trainer and a well-rounded corporate and government communications expert.


Hicham brings to his training workshops 15 years of professional experience spanning different sectors and geographies. He has held senior positions in sectors such as public affairs, government relations, finance, journalism, entertainment, and training in the US, UK, UAE, and Canada.


Hicham led several training workshops on crisis communication and has managed many crisis communication responses on behalf of his clients. Hicham also facilitates a bespoke C-suite public speaking training program and media interview skills training.


In his capacity as an executive coach and trainer, Hicham has trained many spokespersons and dignitaries from the private and public sectors in the UAE and the region.



Certified Coach Practitioner, Certified Coaches Federation, Canada

Registered Professional Trainer, Institute of Professional Management, Canada

Accredited Trainer, Canadian Association of Professional Trainers, Canada

Emotional Intelligence Certified Coach, Six Seconds, UK

Member, American Society for Training & Development, USA

Member, International Coach Federation, USA



Hicham has a Master’s in Political Science from the Pennsylvania State University (PSU), USA.